Communication Design II
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Overview
Subject area
COMD
Catalog Number
2400
Course Title
Communication Design II
Description
In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct, and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features o the intended target. Project-based assignments from concept through final digital output are an integral part of the course.
Pre- or Corequisite
028597
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Laboratory
Contact Hours
5
Name
Lecture
Contact Hours
1