Hospitality Marketing
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Overview
Subject area
HMGT
Catalog Number
2405
Course Title
Hospitality Marketing
Description
"Overview of marketing and current topics facing modern hospitality decision-makers. Basic terminology and problem solving techniques; relationship between marketing and other functions to maximize profits in any size hospitality establishment; basic elements of publicity and public relations, advertising and sales techniques."
Pre- or Corequisite
014283
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3