Hospitality Services Marketing & Management
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Overview
Subject area
HMGT
Catalog Number
4702
Course Title
Hospitality Services Marketing & Management
Description
"Relationship among the various components of the hospitality industry and the markets it serves. Study of corporate mission, goals, vision statement, company history, customer perception, environment and social factors as influences on profitability; Techniques for analyzing businesses, strategy formation and implementation."
Pre- or Corequisite
014287
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3