Hotel and Resort Sales
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Overview
Subject area
HMGT
Catalog Number
4958
Course Title
Hotel and Resort Sales
Description
An overview of the principles and techniques of market research as it applies to sales and customer relationship management, including marketing and sales strategies development and deployment, day-to-day sales activities and on-going customer relationship management. The relationships between advertising, public relations, publicity and sales will be explored and analyzed. The role of the salesperson, including the establishment of performance objectives, strategies, incentives and evaluation of goal achievements will be analyzed comprehensively
Pre- or Corequisite
021985
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3