Campaign Development
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Overview
Subject area
COMD
Catalog Number
3500
Course Title
Campaign Development
Description
Development of integrated solutionsin multiple media, both traditional andnew media channels. Using a mix ofcreativity and strategy, studentslaunch a new product, develop abrand campaign and learn customerrelationship management through theacquisition, retention and loyaltystages.
Pre- or Corequisite
030459
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Laboratory
Contact Hours
2
Name
Lecture
Contact Hours
2