Copywriting for Creatives
Download as PDF
Overview
Subject area
COMD
Catalog Number
3602
Course Title
Copywriting for Creatives
Description
Advertising can be boiled down to a concept expressed in words and pictures. This course starts where grammar, syntax and punctuation end to explore the art and science of visual language in advertising. Students will isolate the words behind the pictures and develop the ability to persuade with visual language on a broad range of topics. The course challenges visually oriented students to focus on the writer’s role in the creative partnership between art director and copywriter. Topics include developing advertising strategy statements, headlines and slogans; combining copy and images; writing long & short body copy ad campaigns, TV & radio scripts and copy for direct mail and demographic profiles.
Pre- or Corequisite
032007
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Laboratory
Contact Hours
2
Name
Lecture
Contact Hours
2