Social Marketing in Healthcare Settings
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Overview
Subject area
HSCI
Catalog Number
4970
Course Title
Social Marketing in Healthcare Settings
Description
The fundamentals of social marketing in healthcare settings, the pharmaceutical industry, disease prevention, environmental health, health literacy, health promotion and emergency preparedness. Students critically examine case studies of social marketing and communication campaigns to determine effectiveness in health outcomes on targeted populations and to develop their own business proposals, media strategies and creative deliverables.
A grade of C or higher is required to pass.
The minimum tech requirements for online + synchronous sessions of this course are a working camera and microphone, both to be switched on at the instructor's request.
A grade of C or higher is required to pass.
The minimum tech requirements for online + synchronous sessions of this course are a working camera and microphone, both to be switched on at the instructor's request.
Pre- or Corequisite
036002
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3