Brand Strategy for Creatives
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Overview
Subject area
COMD
Catalog Number
3402
Course Title
Brand Strategy for Creatives
Description
How to take the rational language of business and turn it into the emotional language of design. As the advertising agency, design firm and freelance industries shift, so has the expectation for creative team members to take the lead in setting a strategic direction. Covers the vocabulary, business objectives and marketing decisions that drive creative work. Student teams address a series of case studies, using simulations, brainstorming sessions and strategic frameworks to create brand strategy.
Pre- or Corequisite
030459
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Laboratory
Contact Hours
2
Name
Lecture
Contact Hours
2